About the client
Swiss multinational healthcare company operating worldwide under two divisions: Pharmaceuticals and Diagnostics. The company is a leading innovator in healthcare and the fifth largest pharma company worldwide.
The challenge
- Reaching a wide range of health care professionals;
- Suiting business requirements of company’s global e-marketing by using applications built on the AEM platform.
What we did
The scope of our responsibilities included:
- Custom implementation of Adobe CQ5.6 (later on AEM6.0);
- Development of multiple portals based on HCP core;
- Deployment on multiple markets & languages;
- Development of a user segmentation mechanism;
- Design and development of templates and components;
- Responsive Web Design;
- Development of presentation and business logics;
- Integration with external – 3rd party user management service;
- Extension of existing functionalities based on updated requirements.
Effects
The portal enhanced communication with different segments of the company’s clients, allowing to conduct marketing activities more effectively.
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