About the client
One of America’s automotive Big 4.
The challenge
Improving social media utilization. Redesign of the company’s existing Social websites deployed in 3 languages. Integrate with 3rd party social media aggregator to provide dynamically targeted social media content.
What we did
The scope of our responsibilities included:
- Custom implementation of AEM6.1;
- Prepare user segmentation base on allowed user types;
- Design and development of templates and components;
- Development of presentation and business logic;
- Integration with social media aggregator site – Stackla.com;
- Implementation of Adobe Analytics;
- Implementation of Adobe Social;
- Responsive Web Design.
Effects
New websites generated a boost in social buzz around the brand.
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