Goodbye to meeting overload: How Atlassian Loom is redefining team communication

In a world of hybrid and distributed work, the way we communicate is rapidly changing. Traditional meetings, once a cornerstone of teamwork, now often feel like a barrier to productivity. Here comes Loom, Atlassian’s latest investment in the future of asynchronous communication. With powerful integrations across the Atlassian ecosystem, Loom is transforming the way teams collaborate, share knowledge, and stay aligned – without the need for yet another meeting. 

What is Loom and why does it matter? 

Loom is a platform designed for asynchronous video communication. It enables users to record short videos using their screen, camera, and voice, which is ideal for sharing updates, explaining complex tasks, or giving feedback. What sets Loom apart from the other tools is its seamless integration into the Atlassian ecosystem. Now, videos can be embedded directly into Jira issues, Confluence pages, and team comments, providing immediate context without disrupting workflows. 

This approach eliminates the need to align schedules across time zones or book extra meetings just to explain a task or give a quick update. Teams stay informed, aligned, and empowered to act – on their own schedule. 

Loom after Atlassian Team ’25: A fully integrated communication hub 

Following Atlassian’s acquisition of Loom and its feature announcements at Team ’25, the platform has grown into a comprehensive solution tailored to the needs of modern enterprises. Key updates include: 

• Automatic meeting capture and transcription via Rewatch technology, 
• AI-powered content analysis, generating titles, summaries, and action items from video content, 
• On-screen annotations and smart editing tools, including filler word removal, 
• Personalization options, such as recipient-specific video messages, 
• Pre-built templates for HR, onboarding, sales, and technical use cases, 
• Seamless embedding of videos in Jira and Confluence, 
• Enterprise-ready repository with access controls, auditing, and SSO integration. 

These enhancements make Loom more than just a video tool. It becomes a strategic enabler of productivity – scalable, secure, and adaptable to the needs of large organizations. 

Why asynchronous video is gaining momentum 

The modern workplace is grappling with a growing problem: meeting fatigue. Video calls, while useful, often lack structure and consume more time than necessary. Loom offers an alternative – clear, concise, and accessible communication that doesn’t interrupt deep work. 

By adopting asynchronous video as part of their workflow, companies benefit from: 

• Improved productivity, as teams reduce time spent in unnecessary meetings, 
• More effective onboarding and product knowledge sharing, 
• Consistent documentation through embedded videos in knowledge bases and project tools, 
• Enhanced transparency, with stakeholders able to access information on demand. 

Instead of replacing human interaction, Loom complements it, making communication more flexible, inclusive, and aligned with the way modern teams actually work. 

A smarter way to communicate 

Atlassian Loom is more than a product – it’s a shift in how we think about team collaboration. With its ability to deliver rich, contextual communication asynchronously, Loom empowers teams to move faster, stay aligned, and reduce the burden of constant meetings. As part of Atlassian’s Teamwork Platform, it brings video into the heart of project management, documentation, and team engagement. 

In a time when every meeting counts and every hour matters, Loom offers a better path forward. 

Sii’s role in supporting Loom adoption 

Adopting a new communication tool is about more than just installation. Sii experts help organizations fully realize the potential of Loom by offering: 

• Technical integration services, including Jira, Confluence, SSO, and workflow platforms, 
• Automation solutions, such as task creation based on video content, 
• Consulting on video governance, ensuring secure and scalable use of multimedia content, 
• Training and change management, to embed a culture of asynchronous collaboration. 

The right direction for modern organization 

By focusing on both technology and people, Sii supports companies in building communication ecosystems that are future-proof, efficient, and human-centric. Sii Team helps organizations integrate Loom into their Atlassian environment – from technical setup to cultural adoption.  

Let’s build a communication strategy that works for your team, not against it. Contact us to get started.