A decade of partnership: How Sii supports Berlingske Media in digital transformation

For over 10 years, Berlingske Media, a leader in Danish journalism, has collaborated with Sii to tackle the challenges of digital transformation. Together, the companies embarked on projects that improve operational efficiency, support journalists, and enhance user experiences for millions of readers. Read the article to find out about the effects of this partnership and discover the innovative tools driving digital transformation in journalism. 

Berlingske Media’s rich history and impact 

Founded in 1749, Berlingske Media stands as a cornerstone of Danish journalism. With prominent brands such as Berlingske, BT, Euroinvestor, and Weekendavisen, the company delivers news, financial insights, and thought-provoking content to diverse audiences. Today, as part of Amedia, a leading Nordic media group, Berlingske Media employs around 400 people and maintains a significant digital presence across Denmark. 

A decade of collaboration with Sii

As the Berlingske Media expanded digital operations, they needed a partner who could support their growth and tackle the challenges of a dynamic media landscape. In 2014, Sii became that partner, offering technical expertise and nearshoring capabilities. 

Over the years, the collaboration has evolved into a strong partnership, with Sii supporting key initiatives such as the development of real-time Liveblog features, CMS migrations, and the implementation of an Identity Management System. Today, a team of 30 Sii professionals works closely with Berlingske Media, ensuring the company’s platforms remain efficient, innovative, and ready for future growth. 

Key projects driving digital transformation 

Throughout the collaboration, Sii has played a key role in projects that have strengthened Berlingske Media’s digital capabilities and operational efficiency: 

• Liveblog functionality: To keep readers informed during live events and breaking news, Sii helped to integrate a Liveblog tool for brands such as BT, Berlingske, and Euroinvestor. This feature consolidates real-time updates into one platform, increasing user engagement and supporting the delivery of timely information. 
• CMS migration to Dr Publish: In 2023, Berlingske Media upgraded its content management system to Dr Publish. Supported by Sii , this migration improved technical performance and streamlined workflows, making it easier for editorial teams to manage content. 
• Centralized Identity Management System (IDM): Managing millions of user accounts across multiple brands was simplified through a centralized IDM system. Designed and implemented by Sii , the system improves data management processes and enables secure integration with other systems. 

These projects have contributed to the modernization of Berlingske Media’s platforms, ensuring they are equipped to meet both current demands and future challenges. 

The foundations of a successful collaboration 

The success of the partnership between Sii and Berlingske Media lies in trust, industry expertise, and adaptability. Over a decade of collaboration, Sii has gained deep insights into the operations of Berlingske Media, enabling tailored solutions that address their unique needs. 

– Our collaboration with Berlingske Media reflects the power of trust and shared goals – says Jarosław Kleban, Account Executive at Sii . – Over the years, we’ve built a strong partnership based on mutual respect and a common vision for innovation. We are proud to contribute to their leadership in Danish journalism by providing solutions that enhance their operational efficiency. This partnership not only showcases our technical expertise, but also our commitment to fostering long-term, impactful relationships. 

Sii ’s ability to adapt to shifting priorities and deliver under tight deadlines has ensured continued progress, even in a fast-paced media environment. With a stable and experienced team, the partnership has consistently ensured reliable, high-quality outcomes. 

– The flexibility of Sii Team truly stands out. Today, adapting quickly to the fast-evolving media environment is essential for success. Sii’s experienced professionals, many of whom have been working on the project for years, bring exceptional domain knowledge and stability. Their low attrition rate has ensured enjoyed continuity and allowed us to maintain a high standard of work – adds Pernille Louise Jansen, CIO at Berlingske Media. 

A shared vision for the future 

With Sii ’s continued support, Berlingske Media is preparing for the next stage of its digital evolution. Plans include transitioning platforms to Node.js and React technologies to enhance scalability and performance, optimizing websites for speed and SEO, and exploring AI tools to assist journalists in content creation. By leveraging Sii ’s expertise, Berlingske Media is set to deliver even better experiences to its readers while staying ahead in the competitive media landscape. 

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