{"id":65269,"date":"2026-02-26T00:00:00","date_gmt":"2026-02-26T00:00:00","guid":{"rendered":"https:\/\/sii.ua\/case-study\/a-unified-b2b-sales-process-a-sales-platform-for-a-pharma-leader\/"},"modified":"2026-04-15T15:31:03","modified_gmt":"2026-04-15T15:31:03","slug":"a-unified-b2b-sales-process-a-sales-platform-for-a-pharma-leader","status":"publish","type":"case-study","link":"https:\/\/sii.ua\/en\/case-study\/a-unified-b2b-sales-process-a-sales-platform-for-a-pharma-leader\/","title":{"rendered":"A unified B2B sales process \u2013 a sales platform for a pharma leader"},"content":{"rendered":"
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Summary<\/span><\/h2>\n
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\n One of Poland\u2019s largest drug manufacturers \u2013 and a leading pharmaceutical company employing ~5 000 people and producing ~800 medicines across Central and Eastern Europe \u2013 was facing growing B2B sales complexity. Rapid expansion, including advanced biologics and biosimilars and contract manufacturing for biotech firms, required streamlining the B2B sales, quoting, and order-handling process and better organizing customer data. Sii Poland implemented a solution based on Microsoft Dynamics 365, creating a dedicated sales platform for key departments, centralizing data from multiple systems, and simplifying sales work. The system is operated under an SLA-based support model, allowing sales and tender operations to grow on a stable, predictable IT foundation. \n <\/div>\n
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Key results<\/b><\/h4>\n
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\n A unified B2B sales process covering quotation and order handling in a single system\n <\/p>\n <\/div>\n <\/div>\n

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\n Simpler, more ergonomic user work thanks to UI and process alignment with real needs\n <\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n

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